This study demonstrates how learning approaches (classical conditioning, operant conditioning, and cognitive learning) can be incorporated in the design of advergames to influence the attitudes, recall of brand, recall of product information, and purchase intention. The results show that cognitive learning results in the best recall of brand name and product information, followed by classical a...

Government officials and other policymakers often face difficult decisions determining what information must be provided to consumers in the limited space available on food labels. An ideal label will cause consumers to make the same purchase that they would make if they had all relevant information, while an inferior label will induce a consumer to purchase a product he would not purchase if m...

As a new type of e-commerce, social commerce is an emerging marketing form in which business is conducted via social networking platforms. It is playing an increasingly important role in influencing consumers’ purchase intentions. Social commerce uses friendships on social networking platforms, such as Facebook and Twitter, as the vehicle for social sharing about products or sellers to induce i...

This study aims to investigate the role of packaging in Indian consumer’s perception of product quality at the point of purchase. The study contains four Independent variable: Protection of product and shopper, Promotion of products, facilitation of storage, use, and convenience of product, facilitation of use and reducing environmental injury and therefore the variable quantity is Indian consu...

this paper examines how information provided by online reviews influences firms’ pricing strategy for repeat purchase products. It is commonly understood that online reviews can reduce consumer uncertainty about product characteristics and, therefore, have the potential to increase product demand and firm profits. However, when considering repeat purchase products, online reviews have an additi...

In the digital camera market, Sony developed the Memory Stick card, which is only compatible with Sony’s cameras. However, Kodak, Canon, Nikon, and HP all adopted the SD (Secure Digital) memory card. Despite the common practice of multiple standards, there is lack of knowledge on how technological compatibility affects consumer purchase decisions on base products and add-ons at the brand and/or...

Utility-based choice models are often used to determine a consumer’s purchase decision among a list of available products, to provide an estimate of product demands, and when data on purchase decisions or market shares are available, to infer consumers’ preferences over observed product characteristics. They also serve as a building block in modeling firms’ pricing and assortment optimization p...

Many companies offer products with social benefits that are orthogonal to performance (e.g., green products). The present studies demonstrate that information about a company’s intentions in designing the product plays an import role in consumers’ evaluations. In particular, consumers are less likely to purchase a green product when they perceive that the company intentionally made the product ...

The program (crawler) which collects the graph starts at a popular book. It then traverses the co-purchase network using a depth-first search. Intuitively, in a depth-first search, one starts at the root (in our case, the one popular book chosen) and traverses the graph as far as possible along each branch before backtracking. At each page, the crawler gathers and records information for the bo...

In online direct selling, a customer will not experience the product when making the purchase decision. Concerns about product quality and the return policy may prevent the customer from buying the product. In this paper, we develop several theoretical models to examine the impact of online distributor's return policy, product quality and pricing strategy on the customer's purchase and the retu...