The Mandailiing Natal Regency Tourism Office carries out tourism promotion by maximizing and rationalizing its promotional activities in order to attract many tourists, both domestic, domestic foreign tourists. Advertising is one of the key factors for success a marketing program, so are very important increase number This study uses descriptive qualitative approach. According Moleong (2010:6),...

Social networks including various social media are one of the main online marketing tools that help to achieve aims company. Most overlap and have more than characteristic, aim or purpose. It should be noted interaction, user-friendliness, openness, freedom real time features all media. When starting discuss sales promotion a company on media, concept commerce becomes inevitable. Taking into ac...

The research entitled Effect of Goods Quality and Sales Promotion on Purchase Decisions with Satisfaction as a Mediation Variable in Alas Coffee, Tembarak District, Temanggung Regency, aims to determine the effect goods quality consumer purchasing decisions, sales promotion product together decisions at Coffee satisfaction mediation. method used descriptive quantitative methods. population this...

The phenomenal growth of the fairtrade industry has attracted increased research interest but little is known as to what marketing factors drive fairtrade retail sales. This gap has profound implications for fairtrade marketing research and the future of the fairtrade industry. To provide a more robust and objective insight this paper draws on the analysis of supermarket loyalty card dataset of...

his article considers the supermarket manager’s problem of forecasting demand for a product as a function of the product’s attributes and of market control variables. To forecast sales on the stock keeping unit (SKU) level, a good model should account for product attributes, historical sales levels, and store specifics, and to control for marketing mix. One of the challenges here is that many v...

introduction: food industry is one of the most important industries in developing countries that has an enormous role in employment, export and value added of the agricultural sector. iran as a developing country has a comparative advantage in food product industries for several reasons such as adequate and cheap raw materials and having several companies in the field of food industries. the fo...

The aim of this study is to provide a new insight into the “cause-effect” chain that “traditional” research on international promotional standardisation has neglected. A theory will be used as a conceptual base to formulate the research framework. This will identify key environmental and internal strategic factors as drivers and consequences of MNCs subsidiaries and Agencies’ promotional standa...

This article shows that in a model of exogenously given sales expansion target with a dominant manufacturer, the relative profitability of coupon and price-reduction schemes depends on the values of coupon redemption rates and the equivalence ratio of price reduction to coupon face value. It is also shown that retailer’s margin has an uncertain impact on the compensation constraint on the manuf...

In 2000, pharmaceutical companies spent more than 15.7 billion dollars on promoting prescription drugs in the United States [2]. More than 4.8 billion dollars was spent on detailing, the one-on-one promotion of drugs to doctors by pharmaceutical sales representatives, commonly called drug reps. The average sales force expenditure for pharmaceutical companies is $875 million annually [3]. Unlike...