Programmatic advertising operates one of the most sophisticated and efficient service platforms on Internet. However, complexity this ecosystem is a direct cause important problems in online advertising, lack transparency. This transparency enables subsequent such as fraud, which causes billions dollars losses. In paper we propose Ads.chain, technological solution to lack-of-transparency proble...

Service-oriented systems have recently emerged as context-independent component-based systems. Unlike components, services can be created, invoked, composed, and destroyed at run-time. Consequently, all services need a way of advertising their capabilities to the entities that will use them, and serviceoriented modeling should cater for various kinds of service composition. In this paper, we sh...

In this paper, we describe SPiDeR, a peer-to-peer (P2P) based framework that supports a variety of Web service discovery operations. SPiDeR organizes the service providers into a structured P2P overlay and allows them to advertise and lookup services in a completely decentralized and dynamic manner. It supports three different kinds of search operations: For advertising and locating services, s...

OBJECTIVES These studies investigated (1) the effect of community bans of self-service tobacco displays on store environment and (2) the effect of consumer tobacco accessibility on merchants. METHODS We counted cigarette displays (self-service, clerk-assisted, clear acrylic case) in 586 California stores. Merchant interviews (N = 198) identified consumer tobacco accessibility, tobacco company...

Content-aggregating Web portals such as yahoo.com are becoming increasingly popular. Until recently, many of these Web sites positioned themselves as ‘search engines’ or ‘navigational directories’. However, over time, these sites made the transition to Web portals by incorporating additional features such as news, maps, driving directions, chat rooms, email services, and many others. By doing s...

One purpose of this study is to explore theoretical background to find out store image attributes suggested by many previous researchers as important determinants of store loyalty and another is to identify which store image attributes affect store loyalty significantly according to retail type respectively. The results of empirical analyses show that store image attributes of store loyalty dep...

We compare the costs and benefits of partnerships relative to the corporate form of organization. We show that organizing as a partnership can be desirable in humancapital intensive industries where product quality is hard to observe. The theory explains the relative scarcity of partnerships outside of professional service industries such as law, accounting, medicine, investment banking, archit...

We analyze the incentives for a two-sided intermediary to divert consumers to its favored destinations. Using a quasi-experiment to control for search intent, we identify and measure the impact of a search engine’s exclusive award of preferential placement to its own service. We find that Google’s differential placement of its Flight Search service led to a 65% decrease in click-through rates f...

Customer loyalty is very important in a tough business competition because will benefit the company's long-term development. To get customer loyalty, companies need to do right marketing strategy so that it can affect loyalty. The purpose of this study analyze influence advertising, sales promotion and service quality on at Bank Jatim Indonesia, Branch Dr. Soetomo Hospital Surabaya. population ...