The increasing variety of mobile multimedia services raise the need for mechanisms to select those services that best match individual user requirements and allow for service customization. In this paper we describe an advanced concept for service personalization in next-generation IP-based mobile systems. Our approach extends conventional service management by introducing a preference order on...

First step for the implementation of MC is to determine the desired level of product variety offered to customers (or customization degree). The right decision on the position of Customer Order Decoupling Point (CODP) is critical to determine the level of customization. . In this model, we develop two objective bases on company's profit and customer values perceived and analyze impacts single-C...

This article explains how Netflix has transformed the ways in which we interact with media contemporary milieu. I argue that works through a process of planned differentiation, designing unique customization experiences to create new type user participates its global and regional release production strategies. leads me into discussion interface manages spectators’ experience series connected fe...

recent years have witnessed a parallel and seemingly contradictory trend towards both the standardization and the customization of healthcare and medical treatment. here, we explore what is meant by ‘standardization’ and ‘customization’ in healthcare settings and explore the implications of these changes for healthcare delivery. we frame the paradox of these divergent and opposing factors in te...

This paper explores the impact of customization on customer satisfaction for mobile commerce. Customer satisfaction is one of the essential goals of CRM. Prior research has identified various determinants of customer satisfaction. Customization contributes to customer satisfaction by shaping customers’ perception of the quality of products and services. In the context of mobile commerce, many t...