This paper presents the results of a comprehensive empirical study of the impact of integrating complex game characters in multi-player Role Playing Games across tabletop and digital formats. Players were provided with characters that had detailed background history, personality and goals. Player and character personality were assessed using the Extended Personal Attributes Questionnaire (EPAQ)...

Whereas prior literature has studied the positive effects of curiosity-evoking events that are integral to focal activities, we explore whether and how a curiosity-evoking event that is incidental to a focal activity induces negative outcomes for enjoyment. Four experiments and 1 field study demonstrate that curiosity about an event that is incidental to an activity in which individuals are eng...

An experiment (N = 74) was conducted to investigate the impact of game difficulty and player performance on game enjoyment. Participants played a First Person Shooter game with systematically varied levels of difficulty. Satisfaction with performance and game enjoyment were assessed after playing. Results are not fully in line with predictions derived from flow and attribution theory and sugges...

According to recent research in augmented reality (AR) marketing, AR-based product presentations have the potential create extraordinary shopping experiences across customer journey. However, mechanisms that drive key marketing metrics, such as brand evaluations or purchase intentions, are yet be thoroughly understood. Drawing on Affect-as-Information Theory, this study placed affective respons...

Objective of the Study Existing studies of consumer behaviours in mobile games have largely focused on pre-adoption phase while completely ignored the post-adoption behaviours. Additionally, while intrinsic factors such as perceived enjoyment is often reckoned as one of the most important factors affecting consumer behaviours in gaming context, little research has attempted to understand their ...

With the proliferation of Weblogs (blogs) use in educational contexts, gaining a better understanding of why students are willing to utilize blog systems has become an important topic for practitioners and academics. While perceived enjoyment has been found to have a significant influence on behavioral intentions to use blogs or hedonic systems, few studies have investigated the antecedents of ...

INTRODUCTION Doctors' job satisfaction is important to the health service to ensure commitment, effective training, service provision and retention. Job satisfaction matters to doctors for their personal happiness, fulfilment, service to patients and duty to employers. Monitoring job satisfaction trends informs workforce planning. MATERIALS AND METHODS We surveyed UK-trained doctors up to 5 y...

The purpose of this study is to understand factors that affect Blog continuance intention. The expectation-confirmation theory (ECT) model is adapted with perceived enjoyment and user involvement. Data was collected via an online survey which results 430 valid samples. The research model was assessed by structural equation modeling (SEM) as performed in LISREL program. The results show that con...