Researchers have been increasingly interested in examining the effect of social network site based entertainment applications (SNSEA) in retaining while expanding user base for the websites. This paper therefore proposed a research model that investigates how the different types of information embedded on SNSEA affect such continuous participation according to elaboration-likelihood model. The ...

intordaction : religion and its concepts have been a main as well as unique source in producing social capital. the development of social capital, as the raw material for a civil society, depends on certain variables including religion and religious culture. in spite of numerous researches on social capital and its factors, there are few systematic studies undertaken to examine interrelationshi...

The hyper-concentration of research on mainstream social media sites like Facebook and Twitter comes at the cost of lesser emphasis on, if not the exclusion of, other platforms and practices. How might our conceptualizations of social media and social interaction change if we were to explore a wider range of systems to enrich our theorizing? This piece considers three examples of how looking be...

Drawing on the existing body of primarily youth-focused research, combined with two newer studies examining adults this annotated bibliography provides an examination of user understandings of digitally mediated surveillance (DMS) and privacy practices on social network sites (SNS). Particular focus will be paid to the key debate around youth and privacy attitudes (the ‘privacy paradox’), with ...

By enabling connections between individuals, Social Networking Sites, such as Facebook, promise to create significant individual as well as social value. Encouraging connections between users is also crucial for service providers who increasingly rely on social advertising and viral marketing campaigns as important sources of their revenue. Consequently, understanding user’s network constructio...

In this paper, the author examines how the rapid penetration of Social Network Sites (SNSs) into everyday life affects higher education marketing. Among unique features offered by SNSs are unprecedented trackability of students’ interests, immediacy in responses, targeted personalization of marketing efforts, and low institutional financial obligations. Growth in Internet Penetration Rates and ...

The use of social networking websites has become a current international phenomenon. Popular websites include MySpace, Facebook, and Friendster. Their rapid widespread use warrants a better understanding. However, there has been little empirical research studying the factors that determine the use of this hedonic computer-mediated communication technology This study contributes to our understan...

This study approaches online social networking from the opposite direction, focusing on unsociability, in an attempt to find out how friendships are negotiated and terminated online. The research data was obtained via an online survey (N=107) targeted to SNS users. The findings show that Facebook is closely connected to offline social life, and the fading of offline relationship was the most co...

Despite recent media reports regarding the negative consequences of disclosing information on social network sites (SNSs), young adults are generally thought to be unconcerned about the potential costs of this. Given the widespread use and potential dangers associated with online communication, an understanding of SNSs features and how people are using these sites is critical to educating users...

Prior research demonstrates the great potential of social network sites (SNSs) to international students’ cross-cultural adaptation, but fails to explain how specific dimensions of SNS use may be related to crosscultural adaptation. Extending anxiety/uncertainty management (AUM) theory, we added new antecedents about social ties on SNSs distinguished by cultural origins and geographic locations...