When companies take a stance on sociopolitical issues, it is considered corporate social advocacy (CSA). This article examines to what extent perceived motives of engaging in CSA affect consumer skepticism and brand equity. It one the few published studies attitudes toward companies’ involvement. An online survey was conducted ( N = 375). provides evidence that assessments inspire are similar b...

this article reflects the mythical story of “kaveh and zahak” from ferdowsi’s shahnameh in the “rajol-e siāsi” short story, written by sayyed mohammad jamalzadeh in his “yeki bood-yeki nabood” (“once upon a time”) collection, and discusses the similarities of the two. the foundation of the “kaveh and zahak” tale is the eternal battle between “good and evil” and, as the greatest and the most pal...

While advocacy of minority language rights (MLR) has become well established in sociolinguistics, language policy and planning and the wider human rights literature, it has also come under increased criticism in recent times for a number of key limitations. In this paper, I address directly three current key criticisms of theMLRmovement. The first is aperceived tendency towards essentialism in ...

A consequential ideology in Western society is the uncontested belief that a committed relationship is the most important adult relationship and that almost all people want to marry or seriously couple (DePaulo & Morris, 2005). In the present article, we investigated the extent to which the system justification motive may contribute to the adoption of this ideology. In Studies 1 and 2, we exami...

Across immigrant-receiving democracies, “multiculturalism” has come under assault by political decision-makers and commentators. The academic debate, while less fiery, is also heated. We start by outlining the multiple meanings of “multiculturalism”: a term for demographic diversity; a political philosophy of equality or justice; a set of policies to recognize and accommodate ethno-racial and r...