Indonesia is a country that also produces coffee and exports beans on world scale. The tropical climate geographical conditions as well favorable temperatures make has excellent potential for cultivation. Therefore, due to the abundance of production in Indonesia, there are many kinds processed beans, one which drinks. habit consuming drinks some people especially big cities like Surabaya, beco...

Gamification, an innovative tool for interacting with consumers that can be seen as a new trend in marketing, could enhance customer behavior, such greater loyalty. This paper investigates the relationship between gamification, attitude, and behavioral intention. Using Starbucks branded app tool, this study aims to identify influencing factors of from gamification perspective (achievement, chal...

Digitalized interactive platforms (DIPs) such as Apple watch, Starbucks apps and Nike+ have seen enormous growth. This study empirically investigates the antecedents consequences of customer engagement in a digitalized platform an online shoe retailing start-up. Specifically, we integrate service-dominant logic self-determination theory to explore complex relationships between human psychologic...

Brands have an important role for the continuity of a business, because current and future marketing is competition between brands to seize consumers through brands. Brand love market phenomenon that refers deep or intense emotions customer experiences in relation particular brand. This emotional attachment can later make loyal study aims determine effect brand on loyalty willingness pay premiu...

Brand symbolism, which stems from the vitality of brand and feeds self-symbolism social has become an increasingly important strategy for firms to enhance consumer behavior. Building on attachment theory, identity cognitive consistency using data 439 customers Starbucks in Lebanon, we used integrative model examine how perceived service quality, Corporate Social Responsibility (CSR) skepticism ...

The purpose of this research is to explore how improve Costa brand loyalty in Chinese market. According the existing theories, it explained that a sustainable competiveness for acquired profits. And also pointed advantages loyalty, such as: reduce marketing costs, trade leverage, attract new consumers and respond competitive threats. It out consumers’ satisfaction, trust, perceive value, repeat...

New retail is an innovative business model combining online and offline (O2O) shopping experiences (Alibaba Gorup, 2018) discovering how to adapt the digital transformation. Several factors that could affect consumer experience when include ease of accessing using web, Hedonic Utilitarian Features, Convenience, personalization, social interaction, compatibility on various devices. The study aim...