Scholars are interested in exploring strategies for better business-to-business (B2B) brand management because several strategic benefits of having a stronger B2B brand have been revealed. Contributing to this stream of research, this dissertation applies the concept of multiple strategic orientations for the purpose of improving B2B branding. The collective role of the brand, market and entrep...

The purpose of this study is to shed light on how strategic fits between market orientation and the prospector strategy leads higher performance small businesses in Vietnam. This draws from contingency theory organization propose that represent by strategy's mediating effects link these businesses' performance. Data collected 161 Vietnam was examined. PLS-SEM used assess research framework. res...

Purpose As family and nonfamily businesses differ in how they do business, the focus of this manuscript is on understanding strategy-level models can be misinterpreted if involvement not considered. Thus, manuscript, extent to which strategic orientations (market orientation technology orientation, reflect approach), performance metric (financial-based, optimization-based market-based, strategy...

In the era of knowledge economy and transformation education industry, opportunities challenges coexist for private universities. face complex internal external environment, promotion realization strategic goals are related to their success or failure, implementation performance management is conducive sustainable development organization goals. By summarizing existing problems in universities,...

This paper applies the concept of strategic groups to the Austrian banking market. Based on balance sheet data of the largest 35 Austrian banks, we test the existence of strategic groups during the years 1995-2000 and analyse their dynamics and congruence with traditional banking sectors. We apply non-hierarchical cluster algorithms, regression analysis modeled after convergence analysis as com...

Abstract Background: Owing to the heaviness of setbacks and shocks companies frequently face from internal/external business environment, building solid organizational resilience shifting towards strategic sustainability have become top demands in today’s wavering world. Objectives: This study aimed determine whether orientation influences how this relationship is moderated by firm size. Method...