The continued increase in competition in the gaming and resort industry combined with one of the worst recessions in history make traditional revenue management and marketing strategies ineffective and obsolete. Traditional approaches maximize top-line revenue or, at best, they maximize the income of a specific segment of business. Unfortunately, most companies are using traditional methods and...

Group-buying ads seeking a minimum number of customers before the deal expiry are increasingly used by the daily-deal providers. Unlike the traditional web ads, the advertiser’s profits for group-buying ads depends on the time to expiry and additional customers needed to satisfy the minimum group size. Since both these quantities are time-dependent, optimal bid amounts to maximize profits chang...

Among all the topics about price dispersion, asymmetric price dispersion between online and o¤-line channels and asymmetric pricing across traditional retailers, e-tailers, and multichannel retailers have received the most extensive empirical examination in the literature. However, in many cases, these studies generate contradictory results. This paper jointly models traditional retailer, e-tai...

The purpose of this paper is to analyze the extent to which the use of social media can support customer knowledge management (CKM) in organizations relying on a traditional bricks-and-mortar business model. The paper uses a combination of qualitative case study and netnography on Starbucks, an international coffee house chain. Data retrieved from varied sources such as newspapers, newswires, m...

Effective recommendation is indispensable to customized or personalized services. The ease of collecting, integrating and analyzing vast amounts of data about customers and their purchase intentions/behaviors concerning different products or services has greatly fostered the interest in automated recommendations appropriate for individual customers’ needs, wants, or preferences. Collaborative f...

Web stores, where buyers place orders over the Internet, have emerged to become a prevalent sales channel. In this research, we developed neural network models, which are known for their capability of modeling noncompensatory decision processes, to predict and explain consumer choice between web and traditional stores. We conducted an empirical survey for the study. Specifically, in the survey,...

In the past, electrical transmission systems were continuously adding more facilities to their subsystems in order to satisfy the growing customer energy requirements. A utility industry traditionally has relied on a set of deterministic criteria to guide transmission planning. The traditional planning guidelines were based on planner's experience and intuition without a formal and consistent f...

Many researchers place great emphasis on the customer segmentation step of the CRM implementation process because it is a starting point for creating differentiated offerings and target marketing to satisfy customers. As the process of segmenting customers is to make an important service encounter with a company and its customers, both the companies’ and customers’ expected value should be cons...