Rhetorical figures, which are frequently applied in advertisements, can add literary flavor to the texts, gratify audiences’ aesthetic needs, and deepen their impression. In advertisement translation, it is very common that the rhetorical figures applied in the original text are replaced with new ones in the translation. This research focuses on rhetorical figures’ function of enhancing audienc...

What distinguishes postcolonial approaches to translation is that they examine intercultural encounters in contexts marked by unequal power relations. Herein lie their strengths as well as their weaknesses. Their major contribution has been to illuminate the role of power in the production and reception of translation. But it is not certain that the postcolonial framework can be applied to othe...

The increasing impact of audiovisual media and film industry in particular has led researchers to think of audiovisual translation strategies. Huge investments in film industry need global markets. Hence, there is a need for qualified translations and systematic studies dedicated to this area are in great demand. This study aims to investigate translation strategies adopted in the translation o...