The article characterizes metaphors and comparisons as a means of rethinking the phenomena surrounding world; two directions are named within which studied: 1) linguo-classification direction combines several classifications comparisons, basically focused on comparing denotations through meanings word forms that part trope; 2) theoretical conceptual is associated with concept displacement basis...

Psychological causes of social distance were examined from the perspective of Construal Level Theory (CLT; Liberman, Trope, & Stephan, 2007), which predicts that temporal distance from and abstract construal of a social target would create perception of social distance. Our studies demonstrate that expectations for temporally remote (versus proximal) social interaction produce greater social di...

Vol. XLIV (August 2007), 401–409 401 © 2007, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Manoj Thomas is Assistant Professor of Marketing, S.C. Johnson Graduate School of Management, Cornell University (e-mail: mkt27@ cornell.edu). Geeta Menon is Professor of Marketing and Harold MacDowell Faculty Fellow, Leonard N. Stern School of Business, New York Universi...

In this paper, I argue that the recent work on mirror neurons illuminates the character of our capacities for a politics of resonant receptivity in ways that both help us to comprehend the damages of our contemporary order and suggest indispensable alternative ethical strategic registers and possible directions for organising a powerful movement towards radical democracy. In doing so, neuroscie...

Resources for an authentic response to the ‘post-ecologist condition’ as described by Ingolfur Blühdorn can be found in a cultural modernism which emphasises the contradictory nature of the human condition and whose master trope is irony. The concept of irony can help us both diagnose and respond to the crisis in public meaning which helps sustain unsustainable behaviour. Forms of dispositional...

Litotes, often confused with meiosis and understatement, has long suffered neglect. By comparing synonymous key words in previous definitions, this essay defines litotes as “a trope in which an affirmative is expressed by the negation of its opposite,” and for the first time classifies litotes into three subtypes based upon Aristotle’s study of opposition: contradictory, contrary and relative. ...