Increasing use of the World Wide Web as a B2C commercial tool raises interest in understanding the key issues in building relationships with customers on the Internet; among them, trust is believed to be the key to the relationship. Given the differences between a virtual and a conventional marketplace, antecedents and consequences of trust merit re-examination. This research identifies a numbe...

The purpose of this research is to examine trust conceptualization as a twodimensional construct by applying a revised trust model to investigate customers’ acceptance of Internet banking. Data was collected from two countries the United Kingdom (UK) and Saudi Arabia (KSA). The structural equation modeling analysis confirmed the fit of the proposed model. The analysis revealed that trust intent...

in today’s competitive world, customers are at the main focus of organizations and the customer loyalty is the main reason of acquiring competitive advantage of organizations. the aim of present research is to investigate the relationship between customer loyalty and one of its key variables, service quality. trust and satisfaction have been investigated here as intermediate variables. this res...

the image of a brand is the first word or image that is evoked in the mind of costumers immediately after hearing the brand name. the purpose of paying attention to the brand image is to ensure the proper mentality of consumers toward the brand. the components such as suitability, services, brand, variety, quality, and atmosphere form the brand image. the relationship between the brand image an...

the increasing use of internet leads to the expansion of electronic exchange. customers are trying to take advantage of this situation in different ways. one of their main concerns is the lack of sufficient trust toward the other side. in other words, they are afraid of the probable damage of these kinds of online bargains. for example their potential fears of fraud. maybe the perceived fraud i...

Trust is one of the crucial factors influencing a consumer’s decision to shop on the Internet. In C2C e-commerce, customers interact with both sellers and platform providers before conducting a transaction. The aim of this study is to clarify the trust-building approach, value from trust, and difference between trust in sellers and platform providers. The results show that the main factors infl...

it’s very difficult to differentiate the brands for companies in these days. because branding is not just market share but also share in mind and share in heart that is the core of experiential marketing. in this research using a research model and applying sem and pls, the effect of experiential marketing on brand commitment with the mediating role of brand attachment, brand trust and brand lo...

with the advent of internet banking, new generation of customers appeared. banks also for having a larger share in the competitive market should try to attract more customers as well as their loyalty. the present study is focused on identifying and rating the effective factors on electronics loyalty of bank tejarat customers. the present research is a descriptive research in a survey method whi...