background: today, electronic mass media such as television (tv), influence behavioral patterns of their audiences. this study aimed to evaluate what messages on food advertisements related to oral health were transmitted (appeals) and how they were transferred (performance methods & artistic techniques) in islamic republic of iran broadcasting (irib). methods: in this cross sectional study, br...

CAN AN ORDINARY black-and-white TV receiver reproduce a color image? "No," you say. Wrong! Believe it or not, the answer is a resounding yes -provided the telecast is in "electronic" color using the Color-Tel subjective color process". Developed by James F. Butterfield, Sherman Oaks, California, electronic color is a remarkable TV broadcasting technique using relatively unknown optical principl...

The broadcasting industry is rapidly entering the era of digitization, distributed intelligence, and interactivity. Despite lingering standards issues, digital transmission is replacing analog in the three major delivery platforms (terrestrial, cable, and DBS). Powerful user terminal built upon PC hardware and software technology are replacing dumb analog TV sets. And after several failed attem...

Convergence of digital video broadcasting networks and IP wireless networks represents undoubtedly the main evolution in next generation of services combining one-way digital television and interactive Internet applications. This cross-industry synergy is jointly driven by the tremendous growing interest to Internet services and the planned adoption of the Digital Switch Over (DSO) in UHF, enab...

The 21-GHz satellite broadcasting enables to transmit high-capacity information such as ultrahigh-definition TV, 3D-TV and so on. However, the 21.4 to 22.0-GHz band suffers from considerable rain attenuation. In order to compensate it, the studies about a rain fade mitigation techniques have been done. One of the techniques proposed by NHK Science and Technical Research Laboratories is an adapt...

SET the Brazilian Society for Television Engineering has been studying the topic and has been following up closely on the work done in other countries and by ITU. In 2013, it provided the Ministry of Communications and Anatel (Brazilian Telecommunications Regulatory Agency) with extensive interaction with companies and regulators from countries as the United Kingdom, Japan, and Germany. It also...

Innovations in hardware and network technologies lead to an exploding number of non-interrelated parallel media streams. Per se this does not mean any additional value for consumers. Broadcasting and advertisement industries have not yet found new formats to reach the individual user with their content. In this work we propose and describe a novel digital broadcasting framework, which allows fo...

Digital Video Recorders (DVRs) as innovative media technology are expected to have a major impact on the TV industry. This paper analyzes the impact of DVRs on the business model of Ad-TV program providers. It introduces the approach of program choice models which are well established in the media economics literature and enhances the traditional program choice models by taking into account dif...

This work deals with the structure of TV channels that are distributed from satellite positions where DTH platforms offer their services in European countries. The is being considered via service availability (FTA and PAY TV), resolution (SDTV, HDTV UHDTV), standards broadcasting (DVB-S DVB-S2), satellites positions, as well market share leading operators at through which providers do to ultima...