This study aims to determine Metro TV's media strategy in convergence, especially optimizing the use of new for broadcast programs: "OPSI." describes how implements social development tv programs. The method this uses descriptive qualitative with in-depth interviews and observations. TV seeks optimize advantages convergence a multiplatform way. These include multimedia, topicality, fastness, up...

This study examined the effects of the children's TV program Arthur on the development of narrative skills over an academic year for Spanish-speaking English-language learners. In October, February, and June of their kindergarten year, children were asked to tell a story, in English, prompted by 3 pictures. Before the 2nd and 3rd assessments, half of the 108 children were randomly assigned to v...

In this research, we investigate how television advertising drives online word-of-mouth (WOM). We first explore if television advertising (1) affects online WOM about the brand advertised and (2) associates with changes in online WOM about the program in which the advertisement airs. We further examine if the media context in which the advertisement appears – the television program – impacts th...