AIM To outline the barriers to and benefits of using Q methodology in a classroom. BACKGROUND Q methodology has been established as a systematic way to measure subjectivity that is consistent with the naturalistic paradigm. While it is often confused with quantitative methods, it provides the qualitative researcher with powerful tools to investigate the diverse subjective experiences and perc...

Technology innovation has become one of the driving forces that advance tourism industry, but industry yet to account for manner in which personal technologies can foster tourists’ sustainable well-being. Generating promotes well-being individuals is deemed be challenging because experience needs users’ psychological and their attitudes towards technology. A holistic apprehension these needs, r...