An Employee Value Proposition (EVP) is the one of a kind arrangement of benefits an employee gets consequently for the skills, capabilities and experience they convey to an organization. An EVP is about characterizing the substance of your organization and how it is special and what it remains for. Employer brand is a mind boggling and particular mix of promises, opportunities and experience of...

Aim/purpose – This paper aims at examining the value propositions of tourism market- ing for smartphone marketing and perceptions tourists using applications by investigating National Tourism Organization (NTO) Hong Kong South Korea, respectively. Design/methodology/approach Through conducting in-depth focus group inter- views, present study explored compared proposition destination NTOs in Kor...

Research Summary Ecosystems represent a key challenge for established firms, shifting their focus from products to system-level collaboration around integrated value propositions. This longitudinal case study of machine manufacturer reports how an firm created ecosystem enhance its focal product. Drawing on activity system lens, we develop model firms can achieve fit proposition through mutual ...