We study the Pimsner algebra associated with the module of continuous sections of a Hilbert bundle, and prove that it is a continuous bundle of Cuntz algebras. We discuss the role of such Pimsner algebras w.r.t. the notion of inner endomorphism. Furthermore, we study bundles of Cuntz algebras carrying a global circle action, and assign to them a class in the representable KK -group of the zero-...