northwestern.edu), and David Gal is Assistant Professor of Marketing (e-mail: [email protected]), Kellogg School of Management, Northwestern University. The authors thank Andrea Bonezzi, Aaron Brough, Pierre Chandon, Ryan Hamilton, and the anonymous JMR reviewers for their suggestions and comments. Ravi Dhar served as associate editor for this article. ALEXANDER CHERNEV and DAVID GAL*

About 20 of the 250 M ichigan gam e tickets availab le to s tu ­ dents w ere reserv ed for use by m em bers of the S tudent Union B oard before a lo ttery w as held to d istribu te the tickets, B oard d irec to r Jan e l B lount said W ed­ nesday night. At least six tickets w ent to friends and room m ates of B oard m em bers, said SUB S er­ vices C om m issioner J im H ering, who ran the lo tt...

Little or no technological advancement, geometric increase in population, and manual counting process has made a democratic system practiced by developing countries of the world inefficient, slow and unattractive. To move away from this system, technology must be adopted to automate democratic process of voting. This paper describes the design and implementation of a digital electronic ballot c...

To date most studies on the robustness of operat ing system software have focused on Unix based sys tems This paper develops a methodology and ar chitecture for performing intelligent black box analy sis of software that runs on the Windows NT plat form The goals of the research are three fold rst to develop intelligent robustness testing techniques for Commercial O The Shelf COTS software seco...

jor uni ver si ties, Mich i gan State Uni ver sity main tains a range of struc tural units to sup port ac tiv i ties and func tions which, col lec tively sus tain an en vi ron ment in sup port of the in tel lec tual en ter prise that is Mich i gan State Uni ver sity. Such ac tiv i ties and func tions in clude re search; out reach and en gage ment pro grams; cul tural events; health, coun sel in...

Today’s financial electronic markets are a result of the remarkable development in information technology during the last years. With the growth of electronization in financial markets and the establishment of new electronic trading services the design of the market structure moved in the focus of interest. Design decisions determine the market microstructure, influencing trading patterns and i...

5 The dominant method for measuring values of travel time savings (VOT), and values of travel time 6 reliability (VOR) is discrete choice modeling. Generally, the data sources for these models are: stated 7 choice experiments, and revealed preference observations. There are few studies using revealed prefer8 ence data. These studies have only used travel times measured by devices such as loop d...