BACKGROUND Cutaneous leiomyosarcoma is primarily a low-grade malignancy that affects elderly male Caucasians. It is a rare dermal-based tumor for which treatment algorithms have been poorly defined. METHODS We retrospectively reviewed the use of a median 1-cm margin for resection to treat patients with cutaneous leiomyosarcoma referred for treatment between 2005 and 2010. RESULTS Thirty-thr...

Consumer behaviour is the study of when, why, how and where people do and do not buy products. It attempts to understand the buyer’s decision-making process, both individually and in groups. Relationship marketing is an influential asset for consumer behaviour as it has a keen interest in the re-discovery of the true meaning of marketing through the re-affirmation of the importance of the custo...

Arguments on a popular microblogging site were analysed by means of a methodological approach to business rhetoric focusing on the logos communication technique. The focus of the analysis was the 100 day countdown to the 2011 Rugby World Cup as advanced by the organisers. Big sporting events provide an attractive medium for sport event marketers in that they have become important strategic comm...

The CSA is a contract whereby a percentage (typically 100%) of the negative NPV fully collateralized by the relevant counterparty, and a daily variation margin, equal to 100% of the daily variation of the NPV, is posted by the party which the variation was negative to. Under such an agreement, maintenance margin is redundant. The total collateral amount (initial + variations) is remunerated at ...

Retailers have long recognized that some categories aremore important than others in consumers’ store choice decisions. The overall profitability of a store requires careful categorylevel merchandising decisions to draw the most desirable consumers into the store. However, the traditional accounting measure of category profits offers imperfect helpmaking these decisions since it does not take i...

paying attention to finance and financial marketing tools could significantly contribute to resolution of financial problems of the firms and avoid their bankruptcy. following the review of previous works in the field of marketing and its application in financing, as well as conducting semi-structured interviews, firstly marketing elements for financing were identified and then marketing strate...

AIM To systematically review, using a qualitative, narrative synthesis approach, papers examining alcohol industry efforts to influence alcohol marketing policy, and compare with those used by the tobacco industry. METHODS Literature searches were conducted between April and July 2011, and updated in March 2013. Papers were included if they: made reference to alcohol industry efforts to influ...

Political parties and candidates seek the votes of voters in elections with policies promises they create within scope political marketing. It is frequently seen held Turkey that there very little difference between elections. Elections are either won or lost a small margin votes. When evaluated this direction, it important for to determine factors effective participation behavior Syrian immigr...