nformation spreads rapidly through social media, with a steady increase in media users Indonesia each year. This presents an important concern for marketers, particularly the automotive industry, which has experienced growth car sales 2021. Information disseminated between users, known as electronic word-of-mouth (e-WOM), is believed to have impact on consumers' purchase intentions. Therefore, ...

This article offers an account of embodied exchange with the world that associates conscious operations with actively inferring the causes of our sensations. Its agenda is to link formal (mathematical) descriptions of dynamical systems to a description of perception in terms of beliefs and goals. The argument has two parts: the first calls on the lawful dynamics of any (weakly mixing ergodic) s...

Word of Mouth (WOM) is the most influential and credible information source for consumers. The development of the Internet has enabled consumers to share information easier and easier. Information can be watched by consumers around the world. Companies are increasingly interested in using WOM as a new marketing tool. They are encouraging consumers to spread the word about their products. This i...

Green marketing is currently one of the most powerful strategies in corporate world as it responds to a growing demand for green products. Therefore, this study aims analyse influence perceived value on trust and satisfaction, how both variables impact word mouth turn and, at same time, three purchase intention. Data collection was carried out through digital survey buyers The hypotheses posed ...

This study is to analyze the role of customer delight in mediating effect experiential value on Word Mouth (WOM) customers fine dining restaurants Indonesia. Questionnaires were distributed using purposive sampling technique order obtain a sample 250 respondents. The research data analyzed statistically descriptive Partial Least Square (PLS) method. results found that variables supported by dim...