The Fast-Moving Consumer Goods (FMCG) industry in Bangladesh was not ready to resist the repercussions of worldwide pandemic recently. caused supply chain become disorganized. Companies must make both micro and macro adjustments their strategy order adapt new norm be for future occurrences this nature. This research seeks give a paradigm creating defense tactics. study also examines facets immi...

We aim for a deeper understanding of how the theory green brand extension is effectively used in management practice. Therefore, we conducted three consecutive studies to unfold corporate activities as well consumer perceptions. (1) Employing qualitative content analysis, explore and explicate characteristics 37 extensions. (2) discuss extensions four focus groups categorize facets skepticism. ...

The present study aims to identify the demographic variables that influence rural customers’ decision-making rules in process of purchasing fast-moving consumer goods (FMCGs) products. Five FMCG personal care products are taken into consideration for study. A multistage proportionate sampling procedure was adopted and 550 respondents were selected regression model enables marketers key which af...

The research paper study was conducted to screen out the examine impact of advertising media on consumer purchasing behavior FMCG products. Advertising is a promotion strategy that serves as major tool in creating product awareness mind take decision. A questionnaire created and circulated capture data from consumers, 108 responses were collected. Sample collected all over India. After collecti...

This research explores how marketing strategies have been changed to adapt the impactful challenges of pandemic and economic recession in Botswana's Consumer Goods (FMCG) business landscape. The adopted an interpretivism philosophical model, inductive approach, mono-method wherein qualitative data was collected through semi-structured interviews with open-ended questions. findings provided subs...