BACKGROUND AND OBJECTIVES Implicit attitudes (associations) are involved in the generation of substance use behaviors. However, little is known about the role of this automatic cognitive processing in deregulated behaviors without substance use, such as abnormal gambling. This study examined whether problem gamblers exhibit both positive and negative implicit attitudes toward gambling-related s...

In reporting Implicit Association Test (IAT) results, researchers have most often used scoring conventions described in the first publication of the IAT (A.G. Greenwald, D.E. McGhee, & J.L.K. Schwartz, 1998). Demonstration IATs available on the Internet have produced large data sets that were used in the current article to evaluate alternative scoring procedures. Candidate new algorithms were e...

An implicit association test (IAT) measures differential association of 2 target concepts with an attribute. The 2 concepts appear in a 2-choice task (2-choice task (e.g., flower vs. insect names), and the attribute in a 2nd task (e.g., pleasant vs. unpleasant words for an evaluation attribute). When instructions oblige highly associated categories (e.g., flower + pleasant) to share a response ...

McFarland and Crouch (2002) reported substantial positive correlations (a) between the Implicit Association Test (IAT) and response speed and (b) between IATs assessing racism or self-esteem and ostensibly unrelated control IATs. Using an IAT measure in millisecond-difference score format, they concluded that the IAT was confounded with general cognitive ability. A reanalysis of these data usin...

Research aimed at uncovering implicit cognitive processes involved in alcohol use and abuse has demonstrated that implicit attitudes toward alcohol are negative and unrelated to drinking behavior. Here, it was examined whether these findings could be due to contamination of the IAT by extrapersonal associations that are irrelevant to behavior. Participants performed a traditional alcohol-IAT as...

Using the Implicit Association Test (IAT), recent experiments have demonstrated a strong and automatic positive evaluation of White Americans and a relatively negative evaluation of African Americans. Interpretations of this finding as revealing pro-White attitudes rest critically on tests of alternative interpretations, the most obvious one being perceivers’ greater familiarity with stimuli re...

Participants were trained in a series of interrelated conditional discriminations that aimed to establish four 4-member equivalence classes (i.e., A1-B1-C1-D1, A2-B2-C2-D2, A3-B3-C3-D3, A4-B4-C4-D4). During this training, the four A stimuli (i.e., A1, A2, A3, and A4) were compounded with pictures containing positive or negative evaluative functions (A1/A2 negative & A3/A4 positive). The transfe...

Abstract This article provides a comprehensive overview of the development behavior-analytic alternative to popular implicit association test (IAT), namely, function acquisition speed (FAST). The IAT appears, prima facia , indirectly assess participants’ learning histories with regard categorization stimuli. However, its origin within cognitive psychology has rendered it replete mentalism, conc...

The measure obtained from the Implicit Association Test (IAT; Greenwald et al., 1998. DOI: 10.1037/0022-3514.74.6.1464) is often used to predict people’s behaviors. However, it has shown poor predictive ability potentially because of its typical scoring method (the D score), which affected by across-trial variability in IAT data and might provide bia...