abstract through the interpretation of texts, and subsequent creation of social reality, mediated representations are often seen to be presented within the certain of ideological discourses that reflect the existing power structures. the main objective of this paper is to analyze television commercials with an emphasis on gender roles to decode the main elements of a dominant discourse (preferr...

this study takes a critical discourse analysis approach to investigate the linguistic representation of male and female social actors and construction of gender identities in the interchange third edition. the analytical models used are van leeuwen's (1996) framework and halliday's transitivity model (halliday & matthiessen, 2004). the findings of this study indicated a differential represe...

this paper discussed the discursive strategies in selected political rally campaigns of the 2011 elections in southwestern nigeria with a view to revealing the dynamics of political persuasion and mobilization in contemporary natural political communication in nigeria. the data for the study were obtained from two political rallies in each of the six southwestern states in nigeria, making a tot...

the aim of the present study was to explore the relationship between media literacy and social skills among citizens in isfahan. to this end, a descriptive-correlation methodology was employed. the population under study consisted of all citizens living in isfahan who were reported to be 1796967 persons in 2013. using cochran formula, 384 persons were selected by stratified sampling and were in...

We present in this paper, the application of a novel approach to computational modeling, understanding and detection of social phenomena in online multi-party discourse. A two-tiered approach was developed to detect a collection of social phenomena deployed by participants, such as topic control, task control, disagreement and involvement. We discuss how the mid-level social phenomena can be re...

We present in this paper, the application of a novel approach to computational modeling, understanding and detection of social phenomena in online multi-party discourse. A two-tiered approach was developed to detect a collection of social phenomena deployed by participants, such as topic control, task control, disagreement and involvement. We discuss how the mid-level social phenomena can be re...

3. Four selected types of discursive formations 3.1 The discourse of the master 3.2 The discourse of knowledge 3.3 The discourse of lived relationships 3.4 The discourse of the unconscious 4. Some ethical bearings of the interactive-constructivist theory of discourse References 1 Interactive constructivism is a socially and culturally orientated form of constructivism, articulated within the ph...

Media can be a good representation of dominant ideologies in society. The analysis of such discourse can shed light on the mental and social structures of people in society. Adopting van Dijk’s (1995) layout of discourse ideology and his (2000) practical and general outline of ideological analysis, this study analyzes the Iranian movie A Separation, the winner of the 84th An...