The recent pandemic has affected the world in many aspects including, communication. Telecom and internet-based communication have witnessed a drastic upsurge due to lockdown consequent work-from-home situation, being termed as new normal. Due low switching costs stiff competition, telecom service providers are struggling hard attract customers prevent existing ones from rival providers. Hence ...

one of the main problems in dynamic customer segmentation is finding the dominant patterns of customer movements between different segments via time. accordingly, we concentrate on the customer dynamics in this paper and try to find different groups of customers in transmissions between segments via time. the dominant characteristics of these groups are also investigated. to obtain this objecti...

Customer engagement is a new value index affecting the omnichannel benefits of enterprises. It beginning to attract attention both scholars and managers. However, there still lack research on mechanism influencing customer in fresh food retail context. Drawing from stimulus–organism–response (SOR) framework, this paper builds relationship model between integration engagement. In addition, empir...

The objective of the article is to analyze, based on social exchange theory, different risk and safety perceptions employees customers in hospitality industry regarding protections against SARS-CoV-2 pandemic an emerging market, namely Romania. To this end, a questionnaire was administered simultaneously both categories Romanian units obtaining sample 561 sector. While emergence virus has gener...

Abstract This study explores the value co-creation framework to revive tradition-bound products using rhetorical history and service-dominant logic. shows effects of historical significance enable in a new ecosystem by engaging consumers local communities without eliminating their traditions. Existing studies merely discuss methodology emphasis on authenticity traditional industrial firms’ attr...

This study aims to determine the potential and problems experienced by Eduwisata Garam Madura. These potentials can be analyzed using a SWOT analysis. from analysis, it found strategies that applied in Strategies include utilizing concept of edutourism making destination attractive visit providing river crossing facilities adding instagramable selfie spots so consumers are loyal, e-salt afforda...