As an important factor that affects customer purchase intention, online review has attracted the attention from both enterprises and researchers. According to persuasion theory, planned behavior theory and regulatory focus theory, combined with the three dimensions of online reviews, we construct a modified model of the influence of online reviews on customer purchase intention, and put forward...

This paper uses the social identity theory and the theory of planned behavior to explore factors affecting consumer purchase intentions. Additionally, considering the theory of the extended self, this paper tries to (1) evaluate whether consumers’ perception of a firm’s corporate social responsibility (CSR) commitment has a critical effect on their purchase decisions and (2) test that perceptio...

We empirically examine how the decision to purchase private health insurance and hospitalization are made based on labor income, socio-demographic factors, and private health insurance. The increase in household labor income and wealth has a positive effect on purchasing private health insurance. This suggests a supplementary effect for public health insurance under the strict control of a two-...