Firms frequently utilize multiple communications instruments as part of their marketing campaign. Interactions between these instruments suggest that firms should apply Integrated Marketing Communications (IMC) to benefit from the synergies. We review different IMC models and then present a stochastic IMC model for which explicit closed-loop solutions of the optimal advertising and market share...

Sex differences have been found in mate preferences across several decades. Especially for long-term partners, men tend to value physical attractiveness and women tend to value social status. However, the sexes both value various other traits even more highly. Such findings thus diminish the importance of the sex differences and challenge the theoretical importance that evolutionary psychologis...

We study stochastic stability for Kalman filtering over fading wireless channels where variable channel gains are counteracted by the use of power control to alleviate the effects of packet drops. The Kalman filter and the controller are located at a single gateway which acquires data from the wireless sensors. We establish sufficient conditions which ensure that the Kalman filter covariance ma...

This paper describes an application of analytic hierarchy process (AHP) to enhance interactive budgeting in one of the biggest public university hospitals in Italy. AHP improved budget allocation facilitating elicitation and formalisation of units' needs. Furthermore, AHP facilitated vertical communication among managers and stakeholders, as it allowed multilevel hierarchical representation of ...

Although some methods for eliciting preferences to assist participatory priority setting in health care in developed countries are available, the same is not true for poor communities in developing countries whose preferences are neglected in health policy making. Existing methods grounded on self-interested, monetary valuations that may be inappropriate for developing country settings where co...

This comprehensive work explores the research performed inoptimization of the collection bin and in recycle bin location-allocation issues in solidwaste management. Although the collection phase of solid waste management accountsfor a significant proportion of the municipal budget, it has attracted only limitedattention of the researchers. Optimization of the collection bin and recycle bin loca...

the paper discusses the location-allocation model for logistic networks and distribution centers through considering uncertain parameters. in real-world cases, demands and transshipment costs change over the period of the time. this may lead to large cost deviation in total cost. scenario based robust optimization approaches are proposed where occurrence probability of each scenario is not know...

A long standing question related to immunization financing and sustainability has been whether the existence of a specific line item for vaccines purchasing within the national health budget can contribute significantly to increasing national government financing of vaccines and routine immunizations. Based on immunization financing indicators from 185 countries collected through the joint WHO ...

The theory of compensatory consumption suggests that a possible lack of traditional avenues for fulfilling needs for social status may lead ethnic minorities to shift measures of social status from traditional indicators such as occupational prestige to consumption indicators of status conveying goods. In this study we investigate whether a household’s ethnic identity affects its budget allocat...

Customer Relationship Management generally uses the value of customers to allocate marketing budget. But marketing interventions generally change the customer behavior, turning upside-down the customers ranking based on their initial valuations and making the budget allocation suboptimal. Rational Managers should allocate the marketing budget to maximize the expected net present value of future...