CRM literature has considered the role of relationship quality (satisfaction, trust and commitment), but its respective effects on relationship maintenance (retention) and relationship development (cross-buying) are unnoticed. This research proposes an integrated model of CRM and investigates its impact on relationship quality, relationship maintenance, and relationship development. Specificall...

Customer Relationship Management is becoming increasing relevant in the corporate agendas and has been broadly studied by academic researchers. In the last few years and with the development of the digital economy, a new paradigm has emerged: virtual customer relationship management (virtual CRM). We have defined a conceptual framework to examine the relationship between the virtual CRM and e-b...

This work presents a parametric electrical modelling of the electrical response of human forearm tissues through a simulation of Multi-frequency Electrical Bioimpedance analysis (MF-EBIA). The objective is to estimate an electrical equivalent representation for tissue response in terms of resistance and capacitance values for three tissue layers in the forearm – the fat, muscle and artery, usin...

The concept of a cyclotron-resonance maser (CRM) with a ferrite loading incorporated in its waveguide is proposed. The CRM interaction occurs between the rotating electron beam and the em wave propagating along a longitudinally magnetized ferrite medium. The ferrite anisotropic permeability resembles the CRM susceptibility in many aspects, and particularly in their similar response to the axial...

Academic studies offer a generally positive portrait of the effect of customer relationship management (CRM) on firm performance, but practitioners question its value. The authors argue that a firm’s strategic commitments may be an overlooked organizational factor that influences the rewards for a firm’s investments in CRM. Using the context of online retailing, the authors consider the effects...

Customer relationship management (CRM) has become a strategic initiative aimed at getting, growing, and retaining the right customers. A great amount of numeric data and even more soft information are available about customers. In this paper we analyze the relative importance of factors and the priority of the schemes by constructing the CRM hierarchy model for Small and Medium Enterprises. Und...

Differential capacitance versus frequency curves simulated for different equivalent circuits representing different cases of anion adsorption have been analyzed. The analysis showed that in all cases with an ideal, homogeneous electrode surface, the real value of the differential capacitance, representing the sum of the double layer and adsorption capacitances (independent of frequency) could b...

Large communities built around social media on the Internet offer an opportunity to augment analytical customer relationship management (CRM) strategies. The purpose of this paper is to provide direction to advance the conceptual design of business intelligence (BI) systems for implementing CRM strategies. After introducing social CRM and social BI as emerging fields of research, the authors ma...

In design of a parallel resonant induction heating system, choosing a proper capacitancefor the resonant circuit is quite important. The capacitance affects the resonant frequency, outputpower, Q-factor, heating efficiency and power factor. In this paper, the role of equivalent seriesresistance (ESR) in the choice of capacitance is significantly recognized. Optimal value of resonancecapacitor i...