The article discusses the issues of improving formation a competitive marketing strategy in corporate structures chemical industry market economy, consistent with efficiency governance.

At least two different administrative mechanisms are available for the small business manager to develop and pursue a competitive strategy. One refers to managerial skills needed to implement and follow the competitive strategy chosen by the firm. The other refers to the design of organisation structure i.e. how job tasks are divided, grouped and coordinated. This paper argues that the fit betw...