the aim of the study was to determine the farmer's behavior in adoption of ipm technologies in rice growing fields. a questionnaire was employed as the tool of survey. population of the study consisted of the farmers taking apart in ipm/ffs participant groups in gilan and mazandaran provinces each with 3 years of experience in ipm. from among them, 305 were selected as the research sample....

Social identities are among the key factors driving behavior in complex societies. Signals of social identity are known to influence individual behaviors in the adoption of innovations. Yet the population-level consequences of identity signaling on the diffusion of innovations are largely unknown. Here we use both analytical and agent-based modeling to consider the spread of a beneficial innova...

This study compared farmers’ rating of extension effectiveness in technology dissemination to the level of adoption. In conducting the study, 180 farmers participating in extension programme in Cross-River State were randomly selected through multi-stage random sampling technique. The data collected through a structured questionnaire were analyzed using the t-test of significance of difference ...