What can a business say to attract customers? E-commerce vendors frequently sell the same items but use different marketing strategies to present their goods. Understanding consumer responses to this heterogeneous landscape of information is important both as business intelligence and, more broadly, a window into consumer attitudes. When studying consumer behavior, the existing literature is pr...

the overall purpose of this paper is to evaluate the effectiveness of personality attributes as predictors of consumer behavior in contrast to traditional demographic variables in the digital environment. new variables were needed to replace the traditional ones. this research evaluated three groups of consumer behaviors and examined personality and demographic variables. the primary data colle...

Purpose: The purpose of the article was to assess consumer behavior rural residents regarding choice food purchase places and possibility self-producing food. Design/Methodology/Approach: conducted analysis based on own research with use a questionnaire among 302 households in Poland. To determine whether there is correlation between types frequency purchases, Kruskal–Wallis test by ranks Spear...

We expand the theory of consumer’s behavior, based on the Weak Axiom of Revealed Preference, to permit simultaneously both random choice and choice sets, which are not singletons. We provide a consistency postulate for demand behavior when such behavior is represented in terms of a stochastic demand correspondence. We show that, when the consumer spends her entire wealth, our rationality postul...

Research on electronic commerce has shown that information provided by online retailers, such as product recommendations and consumer reviews, have a significant impact on consumer product choice (Dellarocus 2006, Duan et al. 2008, Fleder and Hosnagar 2008, Lynch and Ariely 2000). However, few studies have considered the timing of the consideration and choice process. In this study, we analyze ...

consumer behavior is the most important issues in microeconomics. in neoclassical economics it is assumed that in order to reach the goals, human behavior is based on absolute rationality. while, simon criticizes the paradigm assumptions of neoclassic school and introduces the bounded rationality. since, because of uncertainty and lack of access to enough information, human faces with limited c...

Radio is an ideal media for marketing fast moving consumer goods because it can reach wide targeted listener demographics in urban habitat. A large number of people listen to radio while commuting in urban areas and respond to the broadcast of various commercial messages. This study aims at analyzing the impact of radio advertisements on urban commuters towards buying behavior in retail stores ...