Abstract Who does the law treat as a “consumer” and why it matter? How should China’s notion of best be articulated within applied in practice? This article will attempt to answer these intriguing questions by first focusing on approach taken define Law Protection Consumer Rights Interests before examining legal comparative perspective, order further understand competing rationales behind consu...

This article describes the individualisation of advisories in the financial services sector, especially the consideration of situations and roles. An important aspect in this context is the connection between the requirements imposed by the law (consumer protection and data protection) and the individualisation. Discussing this topic the article concludes that the individualisation benefits fro...