Studies of the relationship between purchase intentions and purchase behavior have ignored the possibility that the very act of measurement may inflate the association between intentions and behavior, a phenomenon called “self-generated validity.” In this research, the authors develop a latent model of the reactive effects of measurement that is applicable to intentions, attitude, or satisfacti...

Our research empirically analyzes consumer behavior at Internet shopbots— sites that allow consumers to make “one-click” price comparisons for product offerings from multiple retailers. By allowing researchers to observe exactly what information the consumer is shown and their search behavior in response to this information, shopbot data has unique strengths for analyzing consumer behavior. Fur...

Consumers‟ privacy and security concerns are magnified as companies rely on worldwide networks for electronic commerce. Global businesses that can persuade consumers to disclose their personal information online are more likely to provide better service and product delivery. In this research, we conducted an empirical study of 809 consumers in the U.S. and India to investigate their online info...

We investigate the effect of processversus outcome-oriented thinking on consumers’ subjective experiences when choosing among alternatives. In four studies, we show that because process-oriented thinking leads to a dual focus on both means and end benefits, it increases decision difficulty when consumers face substantive trade-offs between desirability and feasibility. This experienced difficul...

Many online retailers monitor visitor traffic as a measure of their stores’ success. However, summary measures such as the number of hits per month provide little insight into individual consumers’ behavior. Additionally, behavior may evolve over time, especially in a changing environment like the Internet. Understanding the nature of this evolution provides valuable knowledge that can influenc...

producers and consumers’ price behavior were analyzed in chicken meat market in fars province. monthly average producers and consumers prices from june 1997 to july 2008 were taken into account. changes in the producer and consumer prices indicated that the prices follow an increasing trend with much fluctuations. marketing margin has an increasing trend of violent fluctuations. the result of g...

Mobile Technology is creating a range of tremendous opportunities and new revenue streams for businesses across industry sectors through the delivery of chargeable mobile products and services via the deployment of innovative value-added solutions that exploit the commercial benefits of mobility. To keep up with the pace of change, companies increasingly want to understand the behavioral attitu...

AbstrAct Limited studies have investigated online consumer loyalty and retention from a relationship orientation in electronic commerce research. It is important to understand the differences in relationship orientations between people who have the propensity to stick to particular Web sites (" stayers ") and people who have the propensity to switch to alternative Web sites (" switchers "). Thi...

Rising obesity is a threat to public health, and taxing sugar-sweetened beverages (SSBs) in order to reduce consumption and thus caloric intake could be a viable policy response. But raising the price of SSB calories will raise the quantity demanded of relatively cheaper calories, and net effect on obesity is unclear. I review the evidence on shifting calorie demand and discuss the viability of...