Introduction: Daily milk consumption can be introduced as a healthy dietary pattern associated with a range of health benefits. This study aimed to determine factors associated with milk consumption among students of Yazd university of medical sciences based on the theory of planned behavior. Materials & Methods: This cross-sectional study was conducted on 385 students in 2014, who were sele...

In recent years, advances in mobile communications technology have enabled collaborative consumption or product sharing between consumers on a large scale. Unlike traditional consumption, is based collaboration among individuals, so that the decision-making mechanisms of individual may be different from those scenarios. The current study focuses how social distance and drivers affects intention...

Consumer/customer relationship management (CRM) can potentially influence business as it predicts changes in people’s perspectives, which could impact future sales. Accordingly, advancements Information Technology are under investigation to see their capabilities improve the work of CRM. Many prediction techniques, such Data Mining, Machine Learning (ML), and Deep (DL), were found be utilized w...

The present study analyzes consumers perceptions of music streaming and how such might influence customers brand loyalty purchase intent. competitive advantages streaming, widely known for its cost-saving measures, ease use, worldwide accessibility, are carefully reviewed herein. S-O-R Theory commonly employed in psychology studies is applied this to explain the relationship between product cha...

Aims: The aim of this paper is to investigate the role intention and habit in predicting adults’ drinking behaviour within home setting.
 Measures: A convenience sample 414 Australians aged between 35 60 were recruited through targeted Facebook advertising. Eligibility criteria for study participation included reporting consuming alcohol at least once a week home. Participants completed se...

With rapid rural urbanization and new construction, the commercial energy consumption of residents shows a trend growth, China’s areas are also faced with environmental challenges brought by increase consumption. behavior has undergone tremendous changes. However, scholars have neglected research on residents’ intention from micro perspective. Therefore, this study takes 5 villages in Chengdu o...

This study focuses on consumer cognitive factors as drivers of collaborative consumption (CC). It enriches the understanding these drivers, in particular by conceptualizing CC a social innovation that is adopted consumers mainly due to their pro-social thinking with regard process and outcomes consumption. These factors, well norms connected in-group collectivism, are especially important for s...

Not all travel decisions are based on a careful search for information. Tourists increasingly make such impulse, driven in part by the widespread use of social media. However, few studies have examined psychological mechanism behind impulsive decisions. Utilizing two scenario-based experiments, we investigate and boundary condition under which perceived conspicuousness experiences shared media ...