Information strategy is often relegated to an information technology element of corporate strategy, or worse, ignored in favour of IT operational planning. This research, conducted over a five-year period, stresses the correct framing of an information strategy and its implementation. The authors propose a framework that assists in the evaluation of such strategies, primarily those at higher ed...

The core research question that is discussed in this paper is: BHow is the future constructed in corporate strategy-making practice?^ The answer is provided through the analysis of a single case study that was conducted in the context of a Hungarian children’s book publishing company. The results show that apart from consciously and deliberately applied future anticipation and/or foresight tool...

Prof. D.H. Tustin is in the Bureau of Market Research and Prof. D. de Jongh is in the Centre for Corporate Citizenship at the University of South Africa. E-mail: [email protected]. Ethical consumerism as a key consideration for future brand strategy development in South Africa 25 consumers residing in major metropolitan areas of South Africa. More specifically, the article investigates statis...

Universities play a crucial role in training and educating future businesspeople to comprehend sustainable thinking holistically. This demonstrates the importance of preparing next about students’ factual knowledge, practical skills, responsibility towards sustainability. The aim this research is identify economic students, think corporate strategy planning sustainability, understand reconcile ...