Attraction models are very popular in marketing research for studying the e ects of marketing instruments on market shares. However, so far the marketing literature only considers attraction models with certain functional forms that exclude threshold or saturation e ects on attraction values. We can achieve greater exibility by using the neural net based approach introduced here. This approach ...

The urgent need to provide capital from developing countries and improve the level of technology has made it necessary to attract foreign investment. FDI can respond to this need as an inflow of capital, technology, and technical know-how. The present study investigated the role of FDI attraction determinants through a technology transfer approach comprehensively and coherently. This research w...

This study investigated the relationship between group norms and interpersonal attraction in group work setting. It may be assumed that interpersonal attraction, like group functions, has two conflictive orientations: instrumentality and emotionality. Relationship of the two orientations in interpersonal attraction to group norms was examined in two experiments. Results of Experiment 1, with 66...

The debate on whether artificial reefs produce new fish or simply attract existing fish biomass continues due to the difficulty in distinguishing these processes, and there remains considerable doubt as to whether artificial reefs are a harmful form of habitat modification. The harm typically associated with attraction is that fish will be easier to harvest due to the existing biomass aggregati...

the objective of this study is evaluation of topographic wetness index (twi) using attraction model in northern of fars province. the first attraction model was used to enhance the spatial resolution of digital elevation model (dem). in this research to estimate of value of sub-pixels neighboring pixels, touching and quadrant neighboring models were used. after manufacturing output images for s...

China’s consumer-to-consumer (C2C) electronic market has been growing very rapidly. The largest Chinese online auction company. Eachnet. was purchased by eBay but faced tough competition from a new Chinese online auction company, Taobao. Now Taobao’s market share is twice as large as eBay’s. Why has eBay quickly lost its market share to the newly launched Taobao? What is the nature of this mark...

Rumors are often shared in the marketplace about products, services, brands or organizations; both in the online as well as in the offline scenarios. These rumors get communicated from consumer to consumer in the form of Word of Mouth (WOM). An exhaustive review of literature identified four motivations for consumers to share rumors in the marketplace; which included anxiety management motivati...

Due to the proliferation of information systems and technology, businesses increasingly have the capability to accumulate huge amounts of customer data in large databases. However, much of the useful marketing insights into customer characteristics and their purchase patterns are largely hidden and untapped. Current emphasis on customer relationship management makes the marketing function an id...

In herbivorous insects with more than 1 host plant, attraction to host odor could conceptually be mediated by common compounds, by specific compounds released by each plant or by combinations of common and specific compounds. We have compared the attraction of female grapevine moth, Lobesia botrana, with specific and common (shared) odors from 2 different plants: a wild host (Daphne gnidium) an...