The concept of network slice (a service customized virtual network –VN) is attracting more and more attentions in the telecommunication industry. A slice is a set of network resources which fits the service attributes and requirements of customer services. The network resources consist of cloud resources and communication link resources. A slice can serve one or more customer services which sha...

The purpose of this study is to determine which attributes are important for choosing household personal shampoo. Using our results, we develop two impact measures of customer satisfaction. In the first approach, the relationship between positiveor negative-attribute product performance and overall satisfaction is assumed to be linear and symmetric. In this case, positive or negative product at...

Product recommendation and preference tracking systems have been adopted extensively in e-commerce businesses. However, the heterogeneity of product attributes results in undesired impediment for an efficient yet personalized e-commerce product brokering. Amid the assortment of product attributes, there are some intrinsic generic attributes having significant relation to a customer s generic pr...

Identifying primary service attributes that generate customer satisfaction (CS) is critical to organizational success. The Kano model demonstrates an asymmetric relationship between attribute performance and CS. However, extant regression-based approaches for classifying Kano’s quality attributes have theoretical limitations, such as multicollinearity problems, resulting in spurious inferences....

<p>The packaging industry in India is predicted to grow at 18% annually. In recent years Packaging becomes a potential marketing tool. The marketer should design the of high quality from customer perspective. As research area very few, study attributes need hour and inevitable. An empirical was conducted by applying Kano Model. researcher interested find out perception customers on 22 pac...

Importanceeperformance analysis (IPA) is a popular customer-driven tool that enables companies to understand market competition and identify improvement priorities for various attributes of products and services. Despite the widespread use of IPA, previous studies have identified specific deficiencies. For example, the managerial improvement directions derived from IPA are potentially misleadin...