The previous researches contributed in this dimension by working on the purchase intention, service quality, and brand equity and brand loyalty. In this research study relationship among perceived service quality (PSQ), customer satisfaction (CS) and purchase intention (PI) as a mediating role is discussed and shown affect of purchase intention on the customer satisfaction. Took service sector ...

Tourism has been negatively impacted by the global COVID-19 pandemic, making it even more important for tourist destinations to focus on their brand equity from perspective of customers—visitors. The aim this paper is therefore verify and modify model customer-based a tourism destination (CBBETD) its attributes Croatia Czech tourists, among whom primary research was conducted using CAWI method ...

Purpose Draws from the equity theory and customer literature, this study aims to argue that implementation of contactless service as an innovative design in hospitality industry can generate customers’ emotional attachment cognitive evaluation brand. Design/methodology/approach This uses partial least squares modeling data a large-scale survey hotel guests who have experienced mainland China. T...

In this work, we examined the surprising value consumers attach to getting a bargain. Past research has largely understood this phenomenon in terms of the impact discounts have on perceptions of fairness. However, the evidence for this explanation is inconclusive due to a number of viable alternatives as well as issues relating to construct and external validity. The experiments we report here ...

there is always a considerable difference between the corporate performance and the tax levy that is identified by the taxation authorities which has become a common practice. this fact has led to no fairness among taxpayers, a fact that influences the horizontal and vertical sides of equity. horizontal equity is created when people feel the benefits of the tax gain that is proportional to the ...

The mispricing of marketing performance indicators (such as brand equity, churn, and customer satisfaction) is an important element of arguments in favor of the financial value of marketing investments. Evidence for mispricing can be assessed by examining whether or not portfolios composed of firms that load highly on marketing performance indicators deliver excess returns. Unfortunately, extan...

This study examines the impact of Digitalized Environmental, Social, and Governance (DESG) practices on rural banks in Ghana, focusing their relationship with stakeholder engagement, customer loyalty, brand equity, financial performance. The collected data from 724 respondents, including bank customers officials. finds that DESG directly positively affect banks’ equity using Partial Least Squar...

Prior research has largely focused on the positive side of customer experience, such as satisfaction. In contrast, this study investigates the negative side of customer experience and tests the harmful impact of consumer negative voice on firms’ stock returns. Based on a longitudinal real-world data set that matches consumer negative voice (complaint records) in the airline industry with firm s...