Service innovation is increasingly being recognized as an important strategy for firms to sustain competitive advantage. The interconnectivity and interactivity afforded through information technologies (IT) has transformed how new services are created, delivered, and experienced. With the newness of the phenomenon and the lack of understanding, information systems (IS) research examining the i...

Customer value creation is allegedly at the centre of relationships between service recipients and service providers (such as financial service organisations in general, and commercial banks in particular). This research considers the role of customer value creation in the strategic response of banks to external changes in their growth opportunities. The analysis established that there had been...

This article aims to contribute to a better understanding of how to integrate customers within service development by assessing different methods of obtaining use information. The article reviews and classifies methods for customer integration and it also presents a new framework that suggests four modes of customer integration in which data is classified either as insitu (data captured in a cu...

Customer co-creation, the practice of involving customer in a firm’s new product development, has received increasing attention. We develop unique analytical model to study co-creation and examine conditions under which is economically beneficial for both firm. In our model, firm determine (simultaneously or sequentially) their innovation share co-created product, directly affecting development...

Online games have gradually become a form of entertainment and pastime for many people. In recent years, the growth rate China’s online game industry has slowed, users entered storage area, stable development stage. More more enterprises need to rely on multiple parties participate in value co-creation integrate build brand gain advantages competition. Based Perceived Value theory Co-creation t...