Marketers and advertisers seek to get close to customers through data analytics procedures that allow for the measurement of personalized messages delivered across multiple communication touchpoints. This article tests a hierarchical integrated marketing communications data integration framework that utilizes customer information (transactional, demographic and psychographic) to develop persona...

In the retail banking context, convergence of technologies has given birth to different channels of distribution like Automatic Teller machines (ATM), internet banking, and mobile banking. This enables the customer to avail the banking services at any time and any where. These technological interfaces are known as self service technologies (SSTs). Customers availing banking services through the...

Service providers as well as make-to-order manufacturers use priority schemes in conjunction with pricing as allocation mechanisms. By carefully selecting the appropriate scheduling scheme and the optimal prices, service providers can best utilize their resources to improve their customers’ social welfare or improve their overall value (through improved service quality or cost reduction). This ...

Transportation and transit systems draw upon broad spectra of research fields due to the diversity and interconnectivity of transport modes, including road, rail, aviation, pipeline, maritime, or even aerospace. These systems have evolved over centuries to be considerably more efficient and environment-friendly for a wide range of customers. The fundamental principle “safety first” is still the...

In this paper, we consider a polling system consisting of two-parallel queues and a single server under an (M, N)-threshold nonpreemptive priority service schedule. Two thresholds M and N (0 <: M < N) are set up in one of two queues, say, the second queue. At each epoch of service completion, the server decides which queue is to be served next according to the control level reached by the numbe...

This paper describes a state space-based simulation method for queuing systems with attributed customers. The approach extends a previous version, which was designed for only one customer class, enabling the simulation of a larger group of queuing models. The work is motivated by the need for exact solutions for queuing systems where no analytical solution is available. In this paper, the origi...

Customer defection is critically important since it leads to serious business loss. Therefore, investigating methods to identify defecting customers (i.e. churners) has become a priority for telecommunication operators. In this paper, a churn prediction framework is proposed aiming at enhancing the ability to forecast customer churn. The framework combine two heuristic approaches: Self Organizi...

In this paper, we study a single-product inventory system which involves a supplier, a retailer, and differentiated customers. The supplier provides products to the retailer which in turn sells products to its customers. The supplier is unreliable and is subject to random disruptions. The retailer adopts a periodic-review inventory policy, under which the retailer reviews its inventory position...

There are simple service disciplines where the system time of a tagged customer depends only on the customers arrived to the system earlier (e.g. FIFO) or later (e.g. LIFO) than the tagged one. In this paper we consider single server queueing system with two infinite queues in which the system time of a tagged customer may depend on both the customers arrived to the system earlier and later tha...

This paper presents an approach for scheduling of customers’ orders in factories of plastic injection machines (FPIM) as a case of real-world flexible job shop scheduling problem. The objective of discussed work is to provide FPIM with high business speed which implies (a) providing a customers with convenient way for remote online access to the factory’s database and (b) developing an efficien...