The concept of the lifetime value of a customer is well established in the theory and practice of database marketing. The lifetime value of a customer, defined to be the expected present value of the net cash flows from the firm’s relationship with the customer over his or her lifetime, is often used as an upper limit on spending to acquire the customer. If the expected cash flows from the rela...

Database outsourcing is an idea to eliminate the burden of database management from organizations. Since data is a critical asset of organizations, preserving its privacy from outside adversary and untrusted server should be warranted. In this paper, we present a distributed scheme based on storing shares of data on different servers and separating indexes from data on a distinct server. Shamir...

Since reliable information is a key requirement for effective marketing, many tourist offices have used the advances in computing to create systems that extensively record tourism data. Nevertheless, many tourism managers have encountered difficulties in accessing and exploiting this data efficiently. This article describes different technological approaches to improve easy access to statistica...

the purpose of this article is to present the link among resource based theory, marketing strategy, and firms’ performance in order to propose integrative framework showing how the three constructs are linked. it is organized based on a review of academic literature on resource based theory and marketing strategy chronicled in major marketing journals up to december 2015. besides, the paper ref...

The main purpose of this study is to examine the structure and dynamics scientific publications on "Internet things" in terms marketing. aims reveal contemporary research trends patterns field Internet Things (IoT) so that social scientists new discipline can be guided right direction while studying phenomenon. Accordingly, analyzes relationship between marketing presented highly reliable Web S...

The conceptual framework of the marketing audit has been well developed by different contributors since the late 1950s. At the present time, the popular marketing textbooks and the published academic and general literature deal primarily with the theoretical and practical aspects of the marketing audit without offering any rigorous empirical justification of the practice. The teaching of the ma...

The purpose of this article is to present the link among resource based theory, marketing strategy, and firms’ performance in order to propose integrative framework showing how the three constructs are linked. It is organized based on a review of academic literature on resource based theory and marketing strategy chronicled in major marketing journals up to December 2015. Besides, the paper ref...