Implementation of a supply-chain (SC) system has crucial impacts on a company's financial performance. Overall performance of a SC network is influenced significantly by the decisions taken in its production-distribution plan which integrates the decisions in production, transport and warehousing as well as inventory management. Thus, one key issue in the current research area of performance ev...

In this paper, the strategic planning of a supply chain under a static chain-to-chain competition on the plane is addressed. It is assumed that each retailer has a coverage area called the radius of influence. The demand of each demand zone is divided equally between the retailers which can cover that market. However, the demand of distant customers who are not in the retailers’ radius of influ...

This study aims to investigate the different management policies of multi-reservoir systems and their impact on the demand supply and hydropower generation in Great Karun River basin. For this purpose, the semi-distributed simulation-optimization  model of the Great Karun River basin is developed. Also, the multi-objective particle swarm optimization algorithm is applied to optimize the develop...

This paper endorses demand chain management as a new business model aimed at creating value in today’s marketplace, and combining the strengths of marketing and supply chain competencies. Demand chain design is based on a thorough market understanding and has to be managed in such a way as to effectively meet differing customer needs. Based on a literature review as well as the findings from a ...

To improve demand chain performance, is it better for parties in a supply chain to focus first on lead time reduction, or instead concentrate on improving the transfer of demand information upstream in the chain? Even though the theory of supply and demand chain management suggests that lead time reduction is an antecedent to the use of market mediation (i.e., adjusting production to fit actual...

Models that aim to optimize the design of supply chain networks have gained more interest in the supply chain literature. Mixed-integer linear programming and discrete-event simulation are widely used for such an optimization problem. We present a hybrid approach to support decisions for supply chain network design using a combination of analytical and discrete-event simulation models. The prop...

Double marginalization effect refers to the phenomenon that when both upstream and downstream firms have monopolistic power, customers pay higher retail price and firms make less profit than when the supply chain is vertically integrated (Tirole, 1988). Although double marginalization effect has been extensively studied in the context of supply chain management for mature products, very limited...

In this paper, greening, pricing, and advertising policies in a supply chain will be examined with government intervention. The supply chain has two members. First, a manufacturer seeking to determine the wholesale price and the greening level and second, a retailer that has to determine the advertising cost and the retail price. The government is trying to encourage the manufacturer to green t...

Managing income is a considerable dimension in supply chain management in current economic atmosphere. Real world situation makes it inevitable not to design or redesign supply chain. Redesign will take place as costs increase or new services for customers’ new demands should be provided. Pricing is an important fragment of Supply chain due to two reasons: first, represents revenue based ...