نتایج جستجو برای: development marketing
تعداد نتایج: 1459739 فیلتر نتایج به سال:
The current situation on the labor market in Russia and other countries reflects the high demand for the introduction and development of new methods of human resource management in organizations of different fields. The amplification of the requirements for quality and level of education of the labor force leads to the formation of modern mechanisms of interaction between the labor market and e...
Supply chain is an organized combination of inbound logistics, production plants and multiechelon distribution network. Decentralized distribution networks are common and prone to exogenous and endogenous uncertainties. Information uncertainty from the downstream customer and material uncertainty from the upstream supplier makes the supply chain behavior more complex. Previous attempts made to ...
Software should be correct and robust. This paper suggests that we need forthright words for the failure of not being robust — heedless and heedlessness — and of recursively creating software (such as a compiler or virtual machine) that itself does not support dependable software development. Heedless programming is common, particularly affecting “trivial” operations such as on numbers, and ext...
for many helpful comments on earlier versions of this paper. The paper has also benefited from comments at the MIT Marketing Seminar and the Marketing Science Conference. Abstract Salespeople choose actions by trading off cost, return and risk. The literature does not consider the impact of risk on action choice. This tradeoff has important implications for the firm. First, the firm may provide...
The value chain, developed by Porter and his associates at the Harvard Business School [Porter, .1980; Porter, 1985], is a useful method of understanding and controlling the costs involved in a wide variety of organizational enterprises. It identifies a canonical set of cost sources or value activities, represent"ing the basic activities an organization can choose from to create added value for...
Using ground truth sales data for over 40K unlicensed prescription pharmaceuticals sites, we present an economic analysis of two aspects of domain abuse in the online counterfeit drug market. First, we characterize the nature of domains abused by affiliate spammers to monetize what is evidently an overwhelming demand for these drugs. We found that the most successful affiliates are agile in ada...
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Search Engine Optimisation was a term used by web developers in the late 90s to highlight the importance of increasing a website’s position in search engines’ results. Further development of the Internet in terms of the diversity of its users and uses such as e-commerce, blogging and wikis have highlighted the need for technical staff to work more closely with marketing professionals resulting ...
This paper examines joint destination marketing in Vietnam, a transitional economy experiencing a rapid growth in tourism. Based on in-depth interviews with representatives of provincial destination marketing organizations (DMOs) and the analysis of their web-sites, the paper considers destination marketing by the eight provinces of the South Central Coast, the most dynamic tourism region in Vi...
This paper considers innovative marketing within the context of a micro firm, exploring how such firm’s marketing practices can take advantage of digital media. Factors that influence a micro firm’s innovative activities are examined and the development and implementation of digital media in the firm’s marketing practice is explored. Despite the significance of marketing and innovation to SMEs,...
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