The manufacturing-marketing (MM) interface has received substantial consideration in the operations management literature; however, relatively little attention has been paid to the role of information systems in facilitating MM integration. As integrated cross-functional systems, enterprise resource planning systems (ERP) are well-suited to provide MM integration. Based on information processin...

A manufacturing company, whether in developed or less developed countries, that operates within today’s dynamic and hostile environment (i.e., globalization) is vulnerable. The different functional areas within a company need to be mobilized to confront the threat. Production and operations management, as one of the very fundamental functions within a factory, is required to answer an important...

The focus of this study is on the challenges faced by managers in effectively dealing with the new management logic of increasing returns as the information and knowledge intensity of their transformation processes rises. Dealing with these challenges is especially relevant for companies currently making the transition from capital and physical labor intensive transformation processes (old econ...

In the field of information systems in India, big data management has become a vital area recent years. It is necessary to efficiently store, analyze, and use this vast amount for actionable insights decision-making due exponential growth generated by different sources, including social media, IoT devices, e-commerce transactions, more. Numerous industries, e-commerce, marketing, logistics, hea...

The concept of an Operations Center (OC) is a familiar one, particularly in military environments. The NASA Space Center for monitoring space flights perhaps best embodies the notion of what an OC looks like. Private companies have similar needs with respect to their day to day operations. For example in the transportation logistics and telecommunication area large enterprises start to develop ...

this research is a field study research done in purpose of consideration of marketing status in small industries. the results help managers of small industries in decision making and researchers in their investigations to devise marketing solutions for small companies' issues. the simpson-taylor model was applied as the research model. it considers the status of marketing in small industri...

This study develops a framework of the core competency of convenience store operation and explores the constructs of it. 7 Eleven and Circle K, two typical convenience stores in Hong Kong, are used as the empirically studied targets. The objectives of this study are 1) to identify the constructs of core competences of convenience store operations from marketing, logistics and supply chain manag...

this study analyzed the performance of cabbage marketing in abia state, nigeria. specifically the study sought to: describe socio-economic characteristics of cabbage marketers; identify marketing channels of cabbage; determine marketing cost components of cabbage marketers; determine marketing margins, market share and marketing efficiency of cabbage marketers; and determine socio-economic fact...

the marketing services and marketing margin of pistachio is reviewed as an agricultural product for export. about 90 percent of pistachio production is in kerman province, from which 60 percent is in rafsanjan. the results show that the share of the country in the world pistachio market is decreased in the last 10 years. the main problems for marketing are storing, packing and transporting.

This article explores the impacts of COVID-19 on tourism, leisure, entertainment, sports, hospitality, and related industries. It focuses mostly long-lasting pandemic has numerous ideas regarding management marketing these interrelated industries in wake crisis. also looks at preparation for future crises