Digital communication is often brisk and automated. From auto-completed messages to "likes," research has shown that such lightweight interactions can affect perceptions of authenticity closeness. On the other hand, effort in relationships forge emotional bonds by conveying a sense caring essential building maintaining relationships. To explore effortful communication, we designed evaluated Aug...

Research background: The marketing perception has changed dramatically in recent years. Evolution of digital shopping and information technology generate new challenges. Internet social media have a significant impact on the behavior consumers, businesses are forced to look into ways play role each stage consumer’s decision-making process. Nowadays is concerned with understanding people’s motiv...

Electric utilities are expanding communications infrastructure due to increased need for information. Due to performance, price, and technological advances, digital communication systems are frequently chosen as this multiple user data network. This two-part paper describes the application of digital communication in power system protection. Part 1 describes the digital communications architect...