This paper attempts to uncover significant economic and non-economic demand-side variables, which are driving and hindering B2C (Business to Consumer) e-commerce learning. It investigates the perceptions of individual customers on the path towards a specific regular type of online-buying: E-Grocery shopping (EGS). The analysis and result display is based on an e-customer learning framework, con...

The advent of internet has led to the application of electronic services in enhancing the customer relationship management. E-CRM integrates IT in internal organization in executing the marketing strategies. The current issue facing the E-CRM is determining the number of customers that are responsive to the e-commerce application. Furthermore, a huge number of customers are continuously becomin...

In this research, it is considered that an online shopping relationship can be observed and analysed as an online and collaborative decision, where at least a seller, a buyer and a website share information, knowledge, know-how, experience, competence and responsibilities. A survey, based on the case of wine shopping online, offers as evidence the crucial nature of socially mediated interaction...

This study proposes a model of e-shopping continuance intentions combining the revised technology acceptance model and expectation confirmation theory, measuring student gender differences with regard to continuance online shopping intentions in Saudi Arabia. The results of an online survey (n = 234, 61.5% women, 38.5% men) are used in a structural equation model that confirms fit. Perceived us...

Security is clearly a very important factor governing the size of the e-commerce market. E-commerce security concerns include payment confidentiality, payment integrity, and payment authorisation for Internet transactions. Currently, many potential e-commerce participants are reluctant to participate in Internet e-commerce because of these concerns, not least because many users perceive Interne...

The present study aimed to evaluate the effect of social media marketing on online shopping of customers based on mediating role of value capital, relational capital and brand capital by path analysis method. 169 students of Tehran University were included in this study. They filled out the questionnaires of social media marketing, value capital, relational capital, brand capital and eshopping ...

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Motivations to engage in retail shopping include both utilitarian and hedonic dimensions. Business to consumer e-commerce conducted via the mechanism of web-shopping provides an expanded opportunity for companies to create a cognitively and esthetically rich shopping environment in ways not readily imitable in the nonelectronic shopping world. In this article an attitudinal model is developed a...

With the prevalence of e-commence websites and the ease of online shopping, consumers are embracing huge amounts of various options in products. Undeniably, shopping is one of the most essential activities in our society and studying consumer’s shopping behavior is important for the industry as well as sociology and psychology. Indisputable, one of the most popular e-commerce categories is clot...

Given Hong Kong’s special circumstances of small physical size, advanced infrastructure, and low shopping cost, a survey is designed under which supply-side problems in Internet business-to-consumer (B2C) e-commerce are indirectly revealed by responses on the demand side. Difficulties arising from the reluctance to answer questionnaires on the part of e-firms wary about trade and innovation sec...