For too long, marketers have not been held accountable for showing how marketing expenditures add to shareholder value. As time has gone by, this lack of accountability has undermined marketers’ credibility, threatened the standing of the marketing function within the firm, and even threatened marketing’s existence as a distinct capability within the firm. This article proposes a broad framewor...

A business can leverage the potential of the Internet to enhance the effectiveness of its competitive strategy as well as the efficiency of its operations. While the former has received considerable attention in literature, there is a dearth of research on the later. This paper focuses on leveraging the Internet for enhancing the efficiency of a business’ marketing operations. We propose an org...

In speech processing systems with large speaker to microphone distance such as hearing aids or hands-free telephony the recorded speech signal is often heavily corrupted by additive acoustic background noise. Microphone arrays can significantly improve the received speech quality by extracting the desired speech source and suppressing disturbing background noise and reverberation. High performa...

This paper and its companion (Part I) are devoted to to the analysis of the application of a chaotic piecewise-linear one-dimensional (PL1D) map as Random Number Generator (RNG). In Part I, we have mathematically analyzed the information generation process of a class of PL1D maps. In this paper, we find optimum parameters that give an RNG with lowest redundancy and maximum margin against parasi...

3 (IT Dept., Amity University, India) ABSTRACT In current Business Scenario, banks use direct marketing campaigns and advertisement activities in the context of corporate reputation and brand name enhancement and to increase the sale of their new launched product by researching more improved market segments which is based on understanding customers’ behavior. The competition in market has led m...

The authors examine industry concentration for the U.S. food manufacturing sector. This study is the first to examine whether particular subsectors within the food manufacturing industry, which operate in the presence of industry-funded check-off programs such as marketing orders, are more or less concentrated than industries without such research and marketing programs. The authors find eviden...

The focus of this study is on the challenges faced by managers in effectively dealing with the new management logic of increasing returns as the information and knowledge intensity of their transformation processes rises. Dealing with these challenges is especially relevant for companies currently making the transition from capital and physical labor intensive transformation processes (old econ...

Dynamic capabilities enable firms to reconfigure limited resources or relative strengths to respond to rapid changes in market conditions. This study considers the central role of IT in creating and enhancing dynamic capabilities by analyzing the essential determinants of dynamic marketing capabilities and proposing a model that includes market orientation, IT infrastructure capabilities, and u...