the aim of this research was to investigate the satisfaction and loyalty of female bodybuilders towards domestic and foreign sport garments considering garments characteristics. in other words, this research attempted to answer this question that which characteristics rise female athletes' satisfaction from sport garments with special brands and consequently their loyalty so that the obtai...

Purpose This study examines handmade clothing consumption as a means of self-expression by exploring the interrelationships between consumers' self-expression, brand love and word mouth. Design/methodology/approach Using descriptive research design, data were collected from 295 respondents in South Africa who posted about fashion on social media had bought 6 months prior to collection. Structur...

Background: There are many different kinds of cigarettes and tobacco available in the market. Since nicotine content of various brands of cigarettes are very variable, therefore evaluation and comparison of nicotine content of different brands of cigarettes is important. The goal of the present study was to determine and compare nicotine content of various domestic and imported cigarettes avail...

Green innovation performance deals with the strengthening of organizations for their competence in enhancement green image. Current research examines role corporate social responsibility (CSR) improving sustainable purchase intentions. In addition, it explores mediating roles brand trust and loyalty. It also reveals that how CSR is crucial Pakistan. This uses structural equation model (SEM) ana...

The term ‘cool’ is widely used expression in popular culture. This word is prefixed liberally with anything including people, behavior, place and brands. Notwithstanding ambiguity about what it stands there is complete clarity that it certainly adds value. ‘Cool’ in this perspective is precious resource which can be used in brand building. The authors’ exploration into its genesis and meaning r...

In this paper, the shift into international franchising from other forms of operation, rather than the typical home market franchising base, is explored. The focus is international retail franchising, based on a study of the Danish clothing and footwear industry. In this study it was found that Danish companies were moving into international franchising as an outcome of a more general shift fro...

We look at privatization in a general equilibrium model of a small, tariff-distorted, open economy. There is a differentiated good produced by both private and public sector enterprises. A reduction in government production in order to cut losses from such production raises the returns to capital and increases the tariff revenue, which are welfare improving. However, privatization also leads to...

objective(s) the primary objective of this study was to determine whether local and imported cigarette brands used in iran, have elevated levels of metals or not. the produced data of cigarette brands are compared both with each other and with the existing brands in different countries. materials and methods in present study, nineteen various cigarettes brands were randomly purchased from the c...