Because quitting smoking is clearly linked to preventing health problems such as lung cancer, research on health message framing based on prospect theory suggests that gain-framed messages (i.e., emphasizing the benefits of quitting smoking) would be more persuasive in promoting cessation than loss-framed messages (i.e., emphasizing the costs of continuing to smoke). However, because women tend...

The provision of information on carbon dioxide (CO2) generated by transport to the traveller can be seen as an instrument to increase the likelihood of more sustainable choices being made by individuals. However, little attention has been paid to the design of such information. Loss framing is one technique that could potentially highlight desirable choices, and affect motivation, intention and...

global health 2035, the report of the lancet commission on investing in health, laid out a bold, highly ambitious framework for making rapid progress in improving global public health outcomes. it showed that with the right health investments, the international community could achieve a “grand convergence” in global health—a reduction in avertable infectious, maternal, and child deaths down to ...

in the 21st century, distinctions and boundaries between global health, international politics, and the broader interests of the global community are harder to define and enforce than ever before. as a result, global health workers, leaders, and institutions face pressing questions around the nature and extent of their involvement with non-health endeavors, including international conflict reso...

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