Aiming at the problems of pollution and waste in clothing industry, concept green innovation brands is put forward here analyzed terms five dimensions: product innovation, technology image service marketing innovation. Based on theory perceived value, this study we mechanism brand with regard to consumers’ purchase intention and, basis, investigated mediating role value moderating consumer Simu...

The increasing number of consumers’ purchase intention on green products can be seen through the rising individuals who are willing to pay more for these products, and it proves this problem has attracted attention many circles. This article aims examine what factors influence growth student products. expansion Theory Planned Behaviour was carried out include two that expected intention, namely...

Self-report evidence suggests that consumers prefer green products (i.e., pro-environmental) to standard products, but this is not reflected in purchase behaviors. To understand this disconnect, we exposed participants in a magnetic resonance imaging (MRI) scanner to green and standard ads. After viewing each ad, participants rated liking and perceived sustainability. Ratings were more favorabl...

The issue of the environment such as increasing sea levels, air pollution, water and climate change, are affecting people all over. Since early times, human beings have been experiencing environmental degradation due to development activities rise civilizations. A green product is designed little impact possible over its entire life cycle, including after it no longer being used. This study exa...

This study examines the green purchase awareness of Philippine youth consumers and its influence on intention and, ultimately, their behaviour. The used theory planned behaviour as a conceptual framework. research an online five-point Likert scale questionnaire gathered data from accounting business students in Philippines; were collected 923 usable respondents then validated analysed using str...

The concept of green and sustainable has long been a global trend in consumerism. This study examines the mediating variables involved Theory Planned Behavior (namely attitude, subjective norms, perceived behavioral control) to explore their relationship with word-of-mouth intention impact on subsequent product purchase behavior. aim is clarify antecedents establishment order construct framewor...